Nike made dubious news in announcing their $315 LeBron X shoes. Turns out the shoes may be worth only $290.
Gee, I stand corrected.
The fact of the matter is there is no business that Nike or any shoe company should advertise any sneaker north of $150 – let alone $315, $290 or whatever the hell those LeBron shoes cost. I don’t give a damn if the LeBron X features dynamic Flywire technology, Hyperfuse construction, and Nike Plus functionality – whatever the hell that is.
All this will do is possibly raise the black-on-black crime – and possibly murder – rates in cities across the country. I remember young brothers getting jacked and murdered over those damn Air Jordans way back in the day. There was a spot near my grandmother’s house in Brooklyn, NY where a kid got murdered over those shoes when I was a kid myself.
Look, I know LeBron is doing the damn thing in the charity arena. He is well-known for his philanthropy in his hometown of Akron, OH. After all, he did give lots of money to the Boys and Girls Club – though it was during the biggest “look at me” moment of all time known as “The Decision”.
The fact of the matter is Nike is once again putting its bottom-line over what is good for the consumers – especially in this economy. And why the need to make a bunch of money off of sneakers? Does Nike even need it?
All this off the backs of cheap labor in China, and at the expense of the self-worth of our young black boys – and young and stupid black parents.
It’s a goddamn shame…